Rating: ⭐️⭐️⭐️⭐️/5

I like baths. You can read a book, watch a movie, or just relax after a long day. Don't tell me you can do that in a shower.

In fact, I like baths so much I take one almost every day, provided I have access to a bathtub, which I hope makes me a qualified reviewer for this robe.

I had first come across Italic a few years ago, when the pitch was that they took the logos off designer goods and sold them at a less ridiculous markup. Well interesting, it was focused on women's handbags, and I never ended up buying.

A couple weeks ago, I got an email from The Hustle (a fun business newsletter) about them, and learned that they had pivoted to a Costco like business model—they would charge $100 a year, and in exchange sell all their products at cost.

I love this concept—I generally dislike branding, and appreciate high quality products, so decided to dive in with their "Lounge" bathrobe.

The robe comes from a manufacturer that supplies luxury hotels like the Shangri-La, the St. Regis, and the Four Seasons. At the time of writing this, it was $45.

The box arrived a week after ordering it, which felt like an eternity compared to the almost instantaneous Amazon Prime shipping, and has been a consistent complaint about the company, but it's not the end of the world, and hopefully something they can improve as they grow. It was also pretty beat up, but I'll blame USPS for that.

The bathrobe right out of the box.

The robe came well protected inside thick plastic packaging, with a piece of cardboard at the center to help it hold its shape, and was surrounded with a few meager pieces of Italic tissue paper.

As soon as I picked it up, I could feel its quality. It was heavy, but made out of a cotton fabric that felt worlds away from those stuffy microfiber robes.

Putting it on, my first reaction was to its size: it's big!

I'm 5'10", and normally wear a mens medium. It felt very oversized—which can be nice, but I would have appreciated if it was just a bit smaller.

The "Lounge" robe out of the box.

The fabric was also breathable in a nice way, if a little thinner than I expected (not at all cheap-feeling, though). It's summer here in New York, but I felt I could wear this without getting too hot. The material felt like it would be nice in the winter as well, if on the lighter side.

The overall impression I got from the robe was that it was super solid. The stitching was all very sturdy, and it seems like something that will last for years, if not longer.

It is soft, and you don't want to take it off—a world away from the coarse robes you might find in your local Marriot.

For $45, you'd be hard pressed to do better, and if you're thinking about buying a bathrobe (or just stranded working from home), it's worth it!

If you liked this review and are thinking about signing up for Italic, you can use my link here and I'll get a small amount back to put towards future Italic purchases and reviews.